Inseparable since birth, Melbourne sisters Stevie and Alana Pallister have grown up with the same passions and interests so it came as no surprise to their family and friends when they decided to head down same career path in 2007 founding the retail boutique, Tiger Mist.
The story of Tiger Mist is touching, remarkable and loving; both these sisters carry traits of incredible bravery, courage and dedication to succeed, and care for one another in the worst of circumstances.
Stevie and Alana opened doors to their first Tiger Mist in August 2007 in Eltham, Victoria. In 2010 they launched their own clothing label, Rise of Dawn, named after their mum Dawn. The label quickly gathered a cult following and was picked up by over 150 boutique both within Australia and overseas.
In December 2011, the health of 23-year-old Stevie took a turn for the worst, and she was soon diagnosed with Hodgkins Lymphoma.
At the forefront of the business, Alana worked tirelessly to create a successful global business.
This was the beginning of Tiger Mist as we know it today, with currently 450k followers on Instagram and 196k Facebook likes.
Alana talks about how she grew so much strength from her younger sister and how this was a significant key to the success of Tiger Mist, driving Alana to do everything that she could for the business while Stevie fought the biggest battle of her life. In August 2012 family and friends celebrated Stevie’s remission followed by the news that Rise of Dawn would be stocked in MYER stores nationally and several US and UK online web stores. With sales for both Rise of Dawn and Tiger Mist at an all-time high and Stevie on the road to recovery, this was a really exciting time for the sisters.
The team at Tiger Mist head office has grown to 20 staff with members working in production and design, marketing, sales, wholesaling, customer care, dispatch and web development.
Tiger Mist launched their second in-house label, self-titled Tiger Mist “The Label”, in October 2013 - a contrasting design from their current label Rise of Dawn. Tiger Mist The Label features fun, feminine & price pointed styles, with something for every wardrobe – and is now stocked in over 50 boutique stores nationally.
For what is an exhilarating time for Tiger Mist, a fit and well Stevie has jumped back on board. Stevie and Alana are now taking the world by storm, and introducing further new labels; Billie Swimwear, Salt & Sauce Intimates, and “RISE” Basics range.
With a successful launch into America in 2014, Tiger Mist the Label & Rise of Dawn caught the eye of international boutiques such as Nasty Gal, ASOS, Forever 21 & Revolve.
Along with this, 2014 also marked the launch of in-house charity Tiger Mist Warriors, with the mission to support & assist young Australian women diagnosed with Cancer – something the girls hold very close to their heart.
Having gone through so much together – both personally and professionally – nothing can stop Stevie and Alana from aiming higher and higher.